On TikTok and any other social media, trending content comes with full marketing potential. However, there is a little more to it than just that. So, the first step to becoming successful is to find out what is popular and be a part of it. When it comes to TikTok, it is just like your high school days. If you don’t, you won’t be able to connect with your audience through your work.

Sure, it does play a significant role in connecting you to the audience but you still need to understand the culture that you will be serving. Many people ask if trends are good for branding. According to the official statistics of TikTok, 90% of the users access the platform on a daily basis. It is available in more than 155 countries. It is available in 75 different languages. There are many videos of parents and elderly people going viral. The platform also has a significant influence on other social media handles.Įven some years ago, just young teens and teens were aware of TikTok. The other social media platforms reflect popular culture but TikTok is driving it, from fashion to songs that are becoming global hits. You might be thinking why creators should know about the trends if they can make the video they like? Well, TikTok isn’t just the fastest growing social media channel across the world, with over a billion users, but it also reflects real-life human experience in a comedic and fun manner. 03 How to Find Trends on TikTok? Part 1: Why Do TikTok Trends Matter for Creators?

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